Great Status Reminder: Using Social Media for Good or For Evil? – Guest Post: Mailynne Calvin
This post is part of a series of Guest Blog Posts from some good friends of mine that are involved in social media and marketing. Mailynne Calvin runs a virtual assistant business that specializes in marketing support for small business owners, and is one of our secret weapons here at Transparent Social Media. Here are a few thoughts from her on Branding and Facebook Marketing. – Jason
Recently I’ve had the incredible opportunity to work with social media great, Jason Elkins, and his team at Transparent Social Media. The wealth of knowledge and the marketing power that they provide with their custom social media strategies is astounding and very powerful for business owners and marketing and sales professionals. Conversation and engagement are now the keys to effective marketing and PR and how you frame your company and purpose through these conversations is extremely powerful.
As always, with that power comes responsibility and it’s important to remember that while social media postings are now part of our everyday life and can feel casual, everyone is watching what you say. Your postings, comments, tweets and responses to others may be coming from your head to your keyboard but they are thus sending a message, good or bad, to your readers.
Current customer, potential customer, friends, colleagues and competition all likely make up your social media following and you can send positive messages about your company, your work or other companies or you can choose to try to cut down your competition. But think about this, which of the below do you think is a more powerful message to send:
A) You are a positive person or company that respects others and their business and use social media as a forum to spread positive and effective messages about yourself, your business and your colleagues.
B) You have a negative mindset and want to tear apart your competition by attacking others.
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Keep these things in mind when you post:
1. Does this post send a specific message about me or my business?
2. Is it the message I want to send?
3. Does it cast someone in a negative light – either directly or indirectly?
4. Is there any true meaning behind the message you’re sending?
As business owners, brand ambassadors, sales professionals and people of good integrity, let’s be intentional about our approach to social media and send the right message to our band of loyal followers.
Mailynne Calvin
Technology/Virtual Business
c: 615.390.7576 | o: 615.338.5889
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