Feature, Main Menu, Social Media
5 Easy Tips to Enhance Your Public Speaking
There are as many ‘public speaking personalities’ as there are personalities. Extroverts, introverts, big personalities, mild personalities, fun and serious people… All can make great presenters. Members of Transparent are being asked to speak regularly and we are finding this to be a great way to connect with our audience! We also find that the [...]
5 Ways To Explain New Ideas To Your Clients
Quick growth is a double edged sword. As your company matures, your focus may shift or the market may change a bit and you will need to evolve. It takes time to truly find your niche and even more importantly, your perfect clients. When Transparent launched, we got really good, really fast at developing custom [...]
The 7 Dirty Secrets of Entrepreneurship – Jason Elkins
I love what I do and I’m the consummate optimist. Even when things are rough, I can find the silver lining… But there are a few things I wish I would have been more prepared for when I started Transparent Social Media. I am listing them here, along with a counterpoint – the ‘silver lining’. [...]
The Best way to Build your Facebook Following Online, is Having a Good Offline Strategy – Jason Elkins
Here is a recent (short) dialog with a potential client: “What? You mean I shouldn’t ‘buy’ my followers? I could get to 1000 fans OVERNIGHT for $150!” I sat bewildered at the statement. “Jason, I saw this ad on Facebook that said I could have 1000 followers and I want 1000 followers now!”. – I [...]
7 Reasons I Agreed to an “April Blog Challenge” With Bill Seaver of MicroExplosion Media – Jason Elkins
I hang out with Bill Seaver at least once a month at the Hendersonville Geek Breakfast. Geek breakfast is a fun opportunity to get together with others that are interested in gadgets, technology, web services, apps and social media to discuss trends and other geeky stuff. When I started building my company, Bill was my [...]
Marketing for the Short Term, Middle Term and Long Term – Jason Elkins
If I had to pick ONE sales/marketing concept that has helped grow my business it would be the one I’m about to share with you. The sales technique has nothing to do with the 52 ‘closing the deal’ phrases that were taught to me in 1995 that didn’t work well then and won’t work at [...]
5 Ways Thinking Like a Hippie Can Help You With Social Media Marketing – Jason Elkins
I was presenting a Facebook Marketing overview the other day, and I mentioned that Hippies were perhaps the first social network. I said it as a lighthearted opener, but there are some things we can all learn from Hippies that apply to social media marketing. Before you think “What does a 40 year old, bald, [...]
2012 SMAC Event Topic – Jason Elkins – Engage your audience! Understanding the Facebook Algorithm and how to utilize creative strategies to get the most out of your status updates.
It’s pretty apparent that I live and breathe social media and love working with people that want to use social media to advance their business and see their successes as they grow. ‘ This is why I could not be more excited about our upcoming Social Media in Action Conference. (Referred by everyone in-the-know as [...]
“B.O.P.P. Formula” – How to Deal With Negative Comments on Your Facebook Page – Jason Elkins, Transparent Social Media
I had the blessing of co-teaching a 10 week course on Social Media at Belmont University this fall. I was an adjunct faculty professor for the Massey School of Business and taught nineteen, 400 level marketing students how to best utilize social media to market to connect and market to businesses and consumers. – I [...]
Introducing “BuddyUp” A Social Media Strategy For Branding and Lead Generation – Jason Elkins
I’m constantly testing ways to utilize social media to expand engagement and enhance branding and create lead opportunities for my clients. My team and I have developed another technique that I wanted to share with you called “BuddyUp.” BACKSTORY It’s easy to become annoying on Facebook and Twitter as a marketer. If you are constantly [...]
