Feature, Main Menu, Social Media
Marketing for the Short Term, Middle Term and Long Term – Jason Elkins
If I had to pick ONE sales/marketing concept that has helped grow my business it would be the one I’m about to share with you. The sales technique has nothing to do with the 52 ‘closing the deal’ phrases that were taught to me in 1995 that didn’t work well then and won’t work at [...]
Ideal Client Selection – What Criteria Do You Use For Choosing Customers? – Jason Elkins
When I started Transparent Social Media, I did what many start-up entrepreneurs do, I worked with anyone that had a project and a budget. That was the criteria! I’ll admit I took on some projects in the beginning of this journey that didn’t have a high chance of succeeding for me or the client… I [...]
Unique Use of Pinterest #1 – Public Speakers Use Pinterest as a Presentation Tool? – Jason Elkins
As Transparent Social Media has grown, I’ve had the incredible opportunity to speak about social media marketing in board rooms, at chambers of commerce, trade events, and colleges. In January of this year we held the Social Media in Action Conference (The “SMAC Event”). The SMAC Event was a huge success and I was so [...]
Facebook Timeline For Business Pages Is FINALLY Here. The Good, and The Bad and What it Means for Your Business! – Jason Elkins
Our whole team has been geeking out for the last 24 hours about the new Facebook Timeline for Businesses. Here is what we know so far and what you will need to know. – - Tabs are still alive! This is great news for us and even better news for you. You [...]
5 Ways Thinking Like a Hippie Can Help You With Social Media Marketing – Jason Elkins
I was presenting a Facebook Marketing overview the other day, and I mentioned that Hippies were perhaps the first social network. I said it as a lighthearted opener, but there are some things we can all learn from Hippies that apply to social media marketing. Before you think “What does a 40 year old, bald, [...]
Be the One Others Are Waiting For – Jason Elkins
Long before I started my own business, I used to dream about it. I dreamed about making my own decisions, loving on customers, vendors and partners and building something special. I had no idea what that looked like years ago, but I knew a couple of things: I wanted the structure to be different from [...]
2012 SMAC Event Topic – Jason Elkins – Engage your audience! Understanding the Facebook Algorithm and how to utilize creative strategies to get the most out of your status updates.
It’s pretty apparent that I live and breathe social media and love working with people that want to use social media to advance their business and see their successes as they grow. ‘ This is why I could not be more excited about our upcoming Social Media in Action Conference. (Referred by everyone in-the-know as [...]
“B.O.P.P. Formula” – How to Deal With Negative Comments on Your Facebook Page – Jason Elkins, Transparent Social Media
I had the blessing of co-teaching a 10 week course on Social Media at Belmont University this fall. I was an adjunct faculty professor for the Massey School of Business and taught nineteen, 400 level marketing students how to best utilize social media to market to connect and market to businesses and consumers. – I [...]
Introducing “BuddyUp” A Social Media Strategy For Branding and Lead Generation – Jason Elkins
I’m constantly testing ways to utilize social media to expand engagement and enhance branding and create lead opportunities for my clients. My team and I have developed another technique that I wanted to share with you called “BuddyUp.” BACKSTORY It’s easy to become annoying on Facebook and Twitter as a marketer. If you are constantly [...]
Google+ and Social Transparency – A Philosophical Issue? – Jason Elkins
One thing that I love about Social Media is that it allows me to engage in one of my favorite activities – conversation. I love to write, and build relationships. I enjoy connecting others and view the world as a large web of ideas and experiences. I truly cherish the moments when I introduce two [...]
