2012 SMAC Event Topic – Jason Elkins – Engage your audience! Understanding the Facebook Algorithm and how to utilize creative strategies to get the most out of your status updates.

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It’s pretty apparent that I live and breathe social media and love working with people that want to use social media to advance their business and see their successes as they grow.

This is why I could not be more excited about our upcoming Social Media in Action Conference.  (Referred by everyone in-the-know as the SMAC Event.)  I have my favorite speakers lined up for the January 27th all day event and each speaker will be blogging about their respective topics throughout the coming weeks.

Because we like to help businesses of all sizes we have opened up an “Early Bird” discount (http://transparentsocialmedia.com/smac2012/) of $100 off the $299 price until January 6th. (Which also includes VIP seating with early sign-up!) Click here to learn more and sign up to receive the “Early Bird” discount.


  • Conferences, with great speakers and key ideas are awesome.  You can gain a ton of information from a conference and be motivated to make huge business changes.  However, many times after you leave, it’s hard to know what to implement first or how to actually DO what you’ve been taught.
  • Experts are experts for a reason.  They work in the subject matter daily, so when you hear “this is how to grow your business on Facebook” I always question “what business was grown?”  If it is the business of how to use Facebook, then it makes sense that you grew your business on Facebook.  What about a pest control company?  Or a product company or what about a garage builder, real estate agent, toy store, travel company or marriage ministry?

That’s why the SMAC Event is different.  Not only will you hear from REAL experts, with real business experience behind them (not just good practitioners); you will hear HOW to market your business, and you will receive real takeaways to help you implement your marketing ideas.

For my portion, I’ll be talking Facebook Marketing!

The official title of my presentation is:

Engage your audience! Understanding the Facebook Algorithm  and how to utilize creative strategies to get the most out of your status updates.

I’ll be discussing how Facebook’s algorithm works so you understand how to use strategies and techniques to show up in the newsfeed of your potential customers.

Strategies You’ll Learn:

  • Status {5P} – for daily posts
  • Buddy Up – to highlight your services
  • I.C.E. Breaker – to start conversations
  • FriendBlitz – to promote events or launch a new product or service
  • B.O.P.P. Method – for dealing with negative comments and posts

In addition to my feature on Facebook Marketing, we have a complete line-up of all-star digital marketing industry insiders that are committed to making this an event to remember – and for you to take away actionable items for you to implement quickly and effectively. Check out all the details at the official SMAC Event Page: transparentsocialmedia.com/smac2012.

I’m looking forward to seeing you there!

Jason Elkins
Transparent Social Media

  • Chad Young

    The only place where success comes before work is in the dictionary. – Vidal Sassoon